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In the last week, we have completed revising the old elevator speeches for four of my clients into what we now call a V V S, or Vocal Value Statement. Several years ago I designed what I called the "Vocal Logo", but that phrase didn't catch on very well, so we now call it a V V S, or Vocal Value Statement. This new idea is catching on fast! First and foremost, it eliminates the self-serving aspects of the long winded speeches. The V V S serves as something succinct you can use while introducing yourself one-on-one, at job interviews, at trade shows, and at networking events in place of an elevator speech.

The V V S is so effective that those who use it find great satisfaction when they report that more people admire the clear message they convey which eliminates rambling and increases likeability.

I advised an MBA student to use a V V S at interviews. He had struggled with the interview opener in the past, and using a V V S worked better for him. With a strong V V S, my clients tell me they now have more confidence at networking groups, on the telephone and while prospecting.

Here are the points to cover in your brief, 40 seconds or less V V S:

Start with your NAME, followed by WE/I help/assist with _________. We do this by __________.

The key words are help or assist followed by "we do this by...". Elevator speeches are typically without structure, tend to promote, and are often too long therefore soon forgotten. If you need help with your V V S, email us at joe@dandreabiz.com. There is no obligation.

If you have a moment, please visit our media room. We’ve just posted a press release outlining Club 100 Learn and Grow. You can read it by going to: dandreabusinesssolutions.mymediaroom.com